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Patrick Reed wins the Masters by holding off late charges from Jordan Spieth and Rickie Fowler and getting one lucky break

  • Patrick Reed held off late challenges from some big names to win his first Masters.
  • Reed shot a 2-under, 70, to finish at 15-under, one stroke ahead of Rickie Fowler and two shots ahead of Jordan Spieth.
  • Reed briefly lost the lead, but also caught a huge break on No. 13 when his ball did not land in the water.

Patrick Reed held on to win the Masters despite some dramatic late charges from Jordan Spieth and Rickie Fowler.

Reed two-putted on No. 18 to beat Rickie Fowler by one stroke for his first career major championship.

Reed, who dominated the Par 5s during the first three rounds, struggled to score on the longest holes on Sunday. After going 13-under on 12 Par 5s heading into Sunday, with just one par to go with nine birdies and two eagles, he managed just four pars on Sunday.

But it was also the Par 5 No. 13 where he caught his most important break.

After Reed eagled No. 13 on Saturday, he once again went for the green on his second shot. While his shot came up short, he also caught a big break as the ball stayed up in the second cut and did not roll back into the creek.

Meanwhile, the story of the day was Jordan Spieth who started the day nine shots back. He played the first 16 holes at 8-under to briefly tie for the lead after making long putts at both Nos. 12 and 16.

Fowler made a late challenge of his own after his day got off to a slow start. He went 1-over through the first seven holes and fell six back before making a too-little-too-late charge on the back-nine.

Fowler went 5-under on the final ten holes, including a birdie on No. 18 to pull within one shot.

At the beginning of the day, Rory McIlroy looked like the most likely challenger, three strokes back and seemingly ready to rekindle the rivalry from the 2016 Ryder Cup.

McIlroy's challenge fell apart early. After pulling within one stroke after just two holes, Rors played 3-over over the next 12 holes to fall six strokes back.

But in the end it was "Captain America," as Reed has been dubbeed for his dominance at the Ryder Cup, who is now the Masters champion and owner of a green jacket.

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US reportedly confirmed Kim Jong Un is willing to discuss denuclearization

  • North Korea has told the US it is willing to discuss denuclearization, numerous media outlets reported Sunday.
  • The discussion would occur during an upcoming summit between President Donald Trump and Kim Jong Un.
  • This appears to confirm recent reports by South Korea and China that Kim has indicated he is open to denuclearization.
  • But Pyongyang and Washington probably have very different visions of denuclearization, with North Korea previously indicating the offer is conditional on US actions.

For the first time, North Korea has reportedly told the US it is willing to discuss denuclearization, a number of media outlets reported Sunday.

North Korea is willing to discuss the topic during an upcoming summit between leader Kim Jong Un and President Donald Trump, an administration official told Reuters, NBC News, and Bloomberg on Sunday. It is unclear whether this is the same source or independent accounts confirming the information.

Despite the report, Washington and Pyongyang may have different visions of "denuclearization."

The US wants North Korea to completely abandon its nuclear weapons program, while the North has previously said it would only do so if US troops left South Korea and end its commitment to defend the South and Japan with nuclear weapons.

At the very least, the news appears to reinforce previous indications that Kim is willing to discuss the prospect of denuclearization in some manner.

After visiting Pyongyang last month, a South Korean envoy announced Kim had said it was "his father's dying wish" to achieve denuclearization.

But South Korea has a vested interest in making it appear the North is willing to soften its stance, in the hope the US would be more likely to meet with the North. There was suspicion among experts that South Korea may have embellished Kim's words, and that the North Korean was unlikely to be open to denuclearization or would have even used the word.

Yet Kim then raised the topic again, several times, when he recently met with Chinese President Xi Jinping in Beijing.

Days ago it was revealed secret high-level talks have been occurring between the two countries ahead of a bilateral summit. CIA Director Mike Pompeo — who is Trump's pick for Secretary of State following the ouster of Rex Tillerson — has been leading the talks, several administration officials told CNN.

According to Reuters, intelligence officers in both countries are using a backchannel to communicate while the State Department uses its United Nations mission as an intermediary.

SEE ALSO: Beijing may be 'seething' over Kim Jong Un's hasty visit to China because it wasn't properly stage-managed

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Here’s what you can do to help besieged, war-torn Syria

The crisis in Syria reached new, heartbreaking heights on Tuesday when one of the most devastating chemical attacks left dozens of people — including at least 27 children — dead or critically injured.

While watching a humanitarian disaster unfold before your eyes across the world may make you feel powerless, there are some things you can do to aid the people still in Syria and the 4.8 million refugees who have fled their country since the civil war began nearly six years ago.

Here are some actions you can take to help:

SEE ALSO: The deadly chemical attack is the latest to hit Syria in 6 years of brutal civil war — here's what happened

DON'T MISS: TRUMP: Syria chemical-weapons attack crossed 'beyond a red line,' and my attitude has changed

Donate to a charity

These 13 organizations received 3 or 4 stars (out of 4) from Charity Navigator, an independent nonprofit that rates charities based on their financial management and accountability. Here are links to their websites, listed in alphabetical order:

American Refugee Committee

CARE

Catholic Relief Services

Global Hope Network International

GlobalGiving

Helping Hand for Relief and Development

International Rescue Committee

Islamic Relief USA

Mercy-USA for Aid and Development

Oxfam America

Palestine Children's Relief Fund

Save the Children

UNICEF USA

Volunteer

Your time can be even more valuable than your money.

Instead of — or in addition to — donating to a charity helping Syrian refugees, volunteer with them.

Contact any of the charities listed on the previous slide (plus find more from USAID here) and ask them how you can give your time.

You can also join Doctors Without Borders and go to Syria or a European country where refugees have fled to.

If you live in several European countries or Canada, you can also list your home as a place where Syrian refugees can stay (sort of like a free Airbnb).

Educate yourself and others

Learn more about the crisis from official sources, and educate your friends and family about what you discover. The more you know about the crisis, the more you can help.

Here is more information about the situation in Syria from the United Nations Refugee Agency and the USAID Center For International Disaster Information.

Keep up with the latest news on Business Insider's Syria page.

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The youth-focused media company AwesomenessTV is staffing up to steal more business from ad agencies

  • The youth-focused digital video network AwesomenessTV is building up its in-house division that makes video series for marketers.
  • The company says it has recently been winning business in head-to-head pitches with creative ad agencies.
  • It's the latest example of pressure on traditional advertising business models.

Traditional advertising models seem to be under pressure from every corner.

The latest emerging threat: digital entertainment companies saying they know how to make ads better than agencies do.

And these ads aren't even ads in the traditional sense.

AwesomenessTV — perhaps best known for producing web video programming aimed at teens and tweens for YouTube, Snap and other outlets — is ramping up its in-house unit that makes content on behalf of brands.

Harley Block, the company's executive vice president of brand partnerships, said that the division's revenue jumped 50% last year and that it planned to add 15 to 20 people this year.

The web video firm — majority-owned by Comcast, with Verizon and Hearst holding significant stakes — recently nabbed the former NBCUniversal executive Trisha Engelman to bolster the team as its vice president of marketing solutions.

"What's really interesting is that as the creative-agency space is getting tough and you're seeing layoffs on a weekly basis, we're doing this," Block said.

Block was referring to recent cutbacks at agencies including Droga5, BBDO, and Arnold. Meanwhile, many other digital publishers that produce branded content for marketers, such as Refinery29 and BuzzFeed, have also cut back on staff.

"The competition in this space is crazy," Block told Business Insider. "What's fueled our growth is that the marketplace is finally paying attention to Gen Z."

And Gen Z, the thinking goes, requires a different, less overtly commercial approach. For example, a few weeks ago, AwesomenessTV introduced a show produced for the braces brand Invisalign called "Speak Up: A Made to Move Series."

The series features social-media influencers with large followings — such as Lauren Elizabeth, who has nearly 1.3 million followers on YouTube, and Baby Ariel, who has over 20 million fans on Music.ly — discussing social issues like dealing with anxiety and bullying.

It's clear the videos are sponsored by Invisalign, but the actual advertising messaging is fairly restrained.

AwesomenessTV has produced similar original series for Hollister and Victoria Secret's Pink brand.

Block likens what AwesomenessTV is doing to Laundry Service, the social and digital ad agency that a few years ago spawned a separate content business called Cycle that specializes in video for social platforms.

He says that among the reasons AwesomenessTV is able to beat out old-school agencies for these kinds of deals is that it has legitimacy as both a programmer and a distributor.

In other words, it knows how to make shows that a young audience likes, such as a scripted series about teens on a cruise ship for Royal Caribbean, and how to get the shows in front of them where they hang out, which is less and less in front of a living-room TV.

"We're a digital TV network," Block said, adding that AwesomenessTV produces 21 original shows a week and 400 hours of video a year. "We have a relationship with this audience, because that's where we were born."

Of course, creative ad agencies will surely argue that they can better help marketers with a more comprehensive strategy — including social media posts, mobile ad targeting, even TV ads — instead of one-off video projects.

But as more brands look to shake up their ad-agency rosters and explore shorter-term partnerships, these kinds of pitched battles between agencies and media companies could become increasingly common.

"It's definitely a threat — and may be the future of how marketers spend," said Ian Schafer, a digital ad veteran who was most recently chairman of the agency Deep Focus. "There are utopian and dystopian elements of that though. But the more transactionally clients behave, the more often this will happen."

Schafer added: "The question is how sustainable it will be once it gets more competitive."

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India is beefing up its military as tensions rise with China and Pakistan — and now it wants to buy more than 100 fighter jets

India is beefing up its military as tensions rise with China and Pakistan — and now it wants to buy more than 100 fighter jets

SEE ALSO: Germany's fighter jets may not be fit for NATO service — and it's the latest setback in a wider problem

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Trump keeps insisting that Amazon does not collect sales tax — but his own company only does so in 2 states

  • President Donald Trump has blasted Amazon over the issue of sales tax collection by online retailers.
  • Amazon collects sales tax in the 45 states that have such a tax.
  • The Trump Organization's online store collects the tax in just two states.
  • Currently, online retailers are not legally required to collect the taxes unless they have a physical presence in the state.

One of President Donald Trump's most frequent attacks on Amazon is accusing the company of not collecting state and local sales taxes, something his own business' online retailer does in just two states.

TrumpStore.com, the Trump Organization's online store, collects sales taxes from purchasers who ship orders to Louisiana and Florida addresses, The Wall Street Journal reported.

Amazon, the e-commerce giant that has found itself in Trump's crosshairs this month, originally collected sales taxes in just five states. But the company has more recently moved to collect sales taxes from consumers in the 45 states, as well as Washington, DC.

"Trumpstore.com has always, and will continue to collect, report, and remit sales taxes in jurisdictions where it has an obligation to do so," a Trump Organization representative told CNBC.

Amazon's collection of sales taxes in those 45 states is not currently required by law. Online retails are just obliged to collect the taxes in states where they have a physical presence. The Supreme Court is hearing arguments in a case on the subject later this month after the Trump administration filed a brief with the high court in March. The administration argued that retailers like Amazon have to collect the tax in states where they do not have a physical location.

Meanwhile, Trump has repeatedly targeted the sales tax issue as a way to go after Amazon. The White House has said that Trump is referring to third-party sellers on the platform when discussing the collection of sales taxes, not the company itself, which does collect those taxes on its own inventory.

In tweeting about the issue, Trump said that "fully tax paying retailers are closing stores all over the country…not a level playing field!"

"Unlike others, they pay little or no taxes to state & local government," he said in another recent tweet, adding in a subsequent post that, "Amazon must pay real costs (and taxes) now!"

SEE ALSO: Amazon filed an under-the-radar protest hinting that it's ready for a battle with Trump over a multibillion-dollar contract

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